Money management for real people

Our mission

Keel exists to help people take control of their finances without the stress. Understanding where your money goes shouldn't require a finance degree or hours of spreadsheet work.

Our story

Keel was born out of frustration with budgeting apps that were either too complicated to maintain or free because they sold your data. When Mint shut down, millions of people were left looking for something better, so we built the app we always wanted: simple enough to use daily, powerful enough to actually help, and priced fairly. The name comes from the part of a boat that provides stability and keeps it on course.

What we believe

• Simplicity first

  If it isn't easy to use, people won't use it.

• Privacy matters

  Your financial data is yours. We don't sell it, share it, or use it for ads.

• Fair pricing

  Great software doesn't have to cost a fortune.

• Always improving

  We ship updates regularly based on what our users actually need.